The matter about guest blogging is discussed a lot these days and the opinions are in most of the cases contradictory – while a Google representative stated that it is dead, other strongly claim that it is more than prosperous now. And I tend to believe that guest blogging is one of the best marketing options online, because it offers branding, credibility and audience, not only traffic, and the real question is: isn’t our whole existence concentrated on the desire of being noticed, liked and approved by other people? The fact that guest blogging used like a SEO tool brings more audience and more readers is really amazing, because we all want to reach as many people as possible.
Content – the heart of a guest blogging article.
So the content is the heart of a guest blogging article. The first main rule is that it logically has to be original. In fact the article should answer the questions and the needs of the people first, which means that if someone looks in Google “how to make pancakes” and the article contains a proper recipe and a link to company that sells frying pans, for instance, it’s completely ok. It’s in fact not spammy at all – the text is beneficial for the reader and for the business as well. The quality of the article is also what grabs someone’s attention. If while you are browsing, you come across an article and on the first paragraph you’re already bored, you most probably stop reading and start looking for something else, because, no one has time for uninteresting stuff.
The best news ever is, however, the fact that more and more marketing companies like SMYK, for instance, offer you original written articles, which perfectly answer your requirements. You send them what you want and they write it in a perfect way. So it’s not dead.
The blogging is not dead. The guest blogging – not at all.